About [Insert Client Name / Business Name]
[Briefly describe the client’s business. Example: This business helps [target audience] achieve
[desired outcome]. It currently relies on [current marketing methods, e.g., social media or offline
methods], but wants to build a scalable, automated digital marketing system.]
The primary objective of this proposal is to:
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Automate lead generation for [specific target audience]
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Build trust and authority in the [industry/niche]
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Streamline sales conversions using a proven funnel framework
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Create long-term digital assets that continue to generate results
Within 2–3 years, this strategy will help [Insert Client Name] move from a time-for-money
model to a scalable digital growth engine.
The Proposal
The goal is to build a digital marketing funnel that:
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Attracts the right [target audience, e.g., coaches, consultants, healthcare
professionals]
Nurtures them systematically with valuable content
Converts them into paying customers through low-ticket and high-ticket offers
Positions [Insert Client Name] as an authority in the [industry/niche]Methodology
We will implement the CATT Funnel Framework (Content → Attention → Trust →
Transaction)—a proven system that has generated multi-crore revenues and millions of
leads for similar businesses.
How it works for [Insert Client Name / Business Name]:
1. Content (Lead Magnet)
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Create a high-value lead magnet specifically for [target audience]
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Example: [e.g., a free ebook, mini-course, checklist, or tool]
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This positions [Insert Client Name] as an expert in [industry] while capturing
qualified leads (name, email, phone).
2. Attention (Driving Traffic)
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Drive paid advertising & social content to the lead magnet landing page.
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Platforms include Meta (Facebook/Instagram), YouTube Ads, Google search
ads, referrals.
3. Trust (Lead Nurturing)
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Nurture leads via email drip campaigns, community forums, webinars
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Build multiple touchpoints to warm up leads over time.
4. Transaction (Sales Conversion)
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Convert nurtured leads into paying customers with:
■ Low-ticket front-end offers (e.g., mini-course, paid workshop)
■ High-ticket core offers (e.g., done-for-you service, premium mentorship,
business-in-a-box)Implementation Plan
The funnel will be implemented in five stages for [Insert Client Name]:
Stage 1: Customer Avatar Creation
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Deeply define the target audience:
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Who are they? (demographics, age, location)
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What are their pain points and goals?
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What motivates them?
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Create 2–3 detailed customer avatars for focused messaging.
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Craft messaging that joins the conversation already happening in their minds.
Stage 2: Lead Magnet & Landing Page Setup (CONTENT)
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Collaborate with [Insert Client Name] to create a high-value lead magnet (e.g., ebook,
mini-course, checklist).
Design & build a conversion-optimized landing page with a single CTA.
Repurpose existing content from [Insert Client Name] wherever possible.
Create a thank-you page delivering the promised resource.
Stage 3: Driving Targeted Traffic (ATTENTION)
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Set up paid advertising campaigns:
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Meta (Facebook/Instagram Ads)
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YouTube Ads●
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Google Search Ads
Create ad creatives and copy targeting the customer avatars from Stage 1.
Configure conversion tracking pixels for AI-driven optimization.
Keep landing pages single-focused, distraction-free for maximum opt-in rates
(20–50%).
Stage 4: Building Trust (TRUST)
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Develop a 30–60 day email drip campaign that:
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Breaks down the lead magnet into bite-sized lessons
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Provides ongoing value & keeps the brand top-of-mind
Combine emails, webinars, and community forums for multi-format nurturing.
Schedule live sessions/Q&A with [Insert Client Name] weekly or bi-weekly to build
personal connection.
Warm up cold leads → warm leads → ready-to-buy prospects.
Stage 5: Converting Trust into Transactions (TRANSACTION)
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Design a high-ticket core offer for [target audience] (e.g., Business-in-a-Box,
premium mentorship).
Create a low-ticket front-end product (~₹10,000/$100) to qualify serious buyers.
Build sales pages & checkout systems.
Implement a CRM to manage leads & the sales pipeline.
Train or deploy sales closers for high-ticket conversions.Implementation Plan with Deliverables & Pricing
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Stage 1: Customer Avatar Creation → ₹50,000 (one-time)
Stage 2: Lead Magnet & Landing Page Creation → ₹1,50,000 (one-time)
Stage 3: Paid Ads Setup & Management → ₹75,000/month (excl. ad spend)
Stage 4: Trust Building & Nurturing Setup → ₹1,00,000 setup + ₹50,000/month
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Stage 5: Transaction & Sales Conversion Setup → ₹2,00,000 setup + ₹50,000/month
Total One-Time Setup: ₹5,75,000
Monthly Ongoing: ₹1,75,000/month (excluding ad spend)
(Adjust pricing as needed for the client’s scale & requirements)
Final Note on Pricing & Concluding Thoughts
This pricing may seem higher compared to traditional agencies, but it reflects the depth of
strategy, personalization, and long-term asset creation that we deliver.
We work with no more than three clients at a time, ensuring full attention and custom
implementation.
[Insert Founder/Agency Name] will be personally involved in strategizing and overseeing
your project, leveraging proven frameworks that have generated multi-crore revenues and
millions of leads.
This is not just a marketing service, but a growth investment. Even a few high-ticket client
conversions can recover the investment many times over.
The end result? A scalable, predictable growth engine that positions [Insert Client Name] as
the #1 authority in [industry/niche], attracting the right audience, nurturing them, and
converting them into high-value customers—sustainably for years to come.How to Customize This Template for Any Client
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Replace [Insert Client Name / Business Name] with the client’s actual name
Add industry-specific context (e.g., healthcare, coaching, consulting)
Adjust the lead magnet example (ebook, mini-course, checklist, etc.)
Update offers (low-ticket, high-ticket) based on the client’s business model
Tweak pricing if needed for smaller/larger projects
